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Week 6 Discussion and Blog Post Corruption Perception Index (CPI)

Week 6 Discussion and Blog Post Corruption Perception Index (CPI)

Q Write A Blog Post Write a brief blog post that answers the questions below. Your blog post should be between 500-750 words in length, include a headline and an image. The audience for your blog post is "professional marketers." Highlight or bold your answers to the below questions so I can easily see them. In your blog, make a point, and think like a marketer. Choose an objective and write with that objective in mind. Ask yourself what is the purpose of your blog? Are you trying to inform, persuade, or remind your audience of something? You can strengthen your blog post by researching and citing additional sources. What is the Corruption Perception Index (CPI) and what does it measure? Where does the US rank on the CPI? Can you find the country(s) that rank #1? Which country/countries are at the bottom of the CPI? Why would the CPI matter to U.S. based companies doing business in these countries? Which method of entering a foreign market would you recommend for a country entering the Chinese market for the first time (i.e., exporting, joint venturing, direct investment as described in chapter 19)? Explain. Blog post: Headline: “Thinking of doing business in another country? Know about it first”

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1. Corruption perceptions index (CPI) is the index that rates the nations based on the perceived level of corruptions that they have. The scale upon which the index measures the corruption perception starts from 0 (highly corrupt) to 10 (clean). The CPI mainly focuses on the public sector and aims at analyzing the degree of corruption that prevails among the public officials and politicians. Therefore, CPI is a good indicator that helps to analyze the feasibility of doing a business hassle free in a country. Before penetrating the market, it is important for companies to gain knowledge on this matter so that they can get a detailed idea about the market.